If word of mouth drives your business, you’ve probably said, “Most of my business comes from referrals,” and feel really good about it. You should because it is a compliment about the work you do. What I also know is
For more than a decade, the answer marketers gave to the question of SEO or PPC was something like, “That depends on what your goals are. It’s SEO if you’re budget-strapped, patient, or wanting traffic that lasts. It’s PPC if
If you’re like most, the pain of perfectionism shows up for you as late nights, endless tweaking, and work that never feels finished. There’s a constant buzz of anxiety that things aren’t just right, and all of this is just
It’s amazing how many owners treat small business financing as a last resort. Few consider it until something’s gone really wrong. And what usually goes wrong is that they’ve run out of other options because they’ve run out of cash
The whole idea of having a team, when you’re a small business owner, is to be able to stop doing everything yourself. You train someone to handle it, so you can move on to other things to continue growing your
If you’re like most business owners, you’re always busy doing the sales and marketing strategy thing. You’re posting, running ads, networking, and following up. And if you’re not always busy doing this, you know you probably should be. Regardless, you’re
Do any research on the stages of business growth, and you’ll see something like this: Startup -> Growth -> Maturity -> Renewal It makes sense. It’s easy to understand and maybe easy to see where your business fits because you
